A comprehensive programme that places visitors and host communities at its centre and turns religious tourism into a driver of territorial development.
The programme is structured around nine lines that the Roundtable agrees, prioritises and evaluates each year, in coordination with the territorial roundtables and technical committees.
Design and consolidation of routes linking shrines, churches, heritage and landscape in the five priority corridors, with products tailored to pilgrims, believers, cultural tourists and families.
Common visitor hospitality standards (information, opening hours, basic services and assistance) that respect liturgical life and enhance the experience at each destination.
Harmonised measurement of flows, visitor profile, spending and impact on the territories, to guide public and private decisions with comparable data.
Joint planning of Holy Week, Christmas and patron saint festivities: mobility, safety, health, sanitation and management of public space.
Conservation and enhancement of churches, sacred art, traditions and intangible heritage, in coordination with the ecclesiastical and cultural authorities.
Training of guides, shrine staff, operators and communities in hospitality, interpretation of religious heritage, languages and serving diverse audiences.
Boosting the economy of destinations through organised local trade, crafts, traditional cuisine and community enterprises linked to visitors.
Destinations accessible to older people and people with disabilities, safety and health protocols, and visitor assistance in coordination with the Tourism Police.
Communication that respects the religious meaning of places, and partnerships with ProColombia, networks and international partners to position Colombia as a religious tourism destination.
The programme's lines are launched in 2027 in the Southwest and Altiplano pilot corridors and are progressively extended to Antioquia, the Caribbean and the Northeast from 2028.
See the roadmap